Boston Consultancy Group (BCG) matrix provides more focus to market growth and cash generation. If you take any business into holistic view look for profit and not loss. Profit should generate good cash flow to the business to run smooth and gain more market share. This is applicable from salt to rocket science. Account profit should be converted into real profit in cash flow statement like "financing cost", "Investing cash flow", "operation cash flows" and "Net Cash flow". When compared to PESTLE (political, economic, social, technology, legal and environmental factors) analysis more focused on industries and economies. BCG added more lenses towards growth and cash generation from the business. Any new invention like iphone or market expansion create more cash generation with good market share. Using BCG matrix one can figure out the business matrix as Stars, Cows, Questions and Dogs. Refer snapshot to know crystal clear detail.
